Tucked away in the beautiful beach community of La Jolla is a gem called Lola. I first discovered this amazing boutique while hunting for a pair of AMO denim (Lola was the first to carry the line in San Diego) and haven’t been able to stay away. Owned by Anna E. Cottrell, an experienced stylist and fashion blogger, Lola carries an expertly curated selection of shoes, accessories and luxury essentials. I chatted with Anna about her eye for fashion, style philosophy and what it takes to run a successful business. Tell me a little bit about Lola.
Lola is a small women’s boutique, with storefronts located in La Jolla, CA and Fayetteville, AR – a gem of a shop where women can come find unique pieces for all occasions. Lola is a well curated collective of premium denim, luxury basics, and designer jewelry.
I honestly always thought my dream job was in New York, and turns out it was at home all along… in Northwest Arkansas! Five years ago I would have said “working for a publication, or owning my own boutique would be the ultimate.” Lola is the best blend for me because I’ve been able to blend the two goals – buying, running a shop, while also blogging and creating original photo content for our lookbook campaigns.
Hand selecting [really] special pieces for the stores, having flexibility in my schedule, the ability to travel, being able to be creative on a daily basis, leading a ridiculously talented team, and making women feel beautiful every day.
Having to make tough management decisions when it comes to what is best for the health of the company… and also that the business never sleeps!
Always try to be a nice human and do the right thing – the fashion industry is a really (really) small world, and relationships truly are everything. Be willing to work at all times; whenever necessary, day or night. As hard as it may be (and as guilty as it might want to make you feel), you m-u-s-t make time for yourself.
We travel far and wide (Los Angeles, New York, etc.) to find the best of the best. My crazy-talented buying partner Jade and I continually work to fine tune our product mix; we stay up to date with upcoming trends by attending New York Fashion Week every season, and always try to inject a few fresh new lines every season.
I believe style is a public projection of who you aspire to be – do you want to be sophisticated, sexy, bohemian, timeless? [For me, it changes on a daily basis] I’ve always loved the line ‘dress for the job you want, not the one you have.’ I’ve seen it over and over again with our personal styling sessions at Lola; people coming out of their shells, feeling great about their bodies, and gaining the tools to put outfits together themselves. It is powerful!
Life is too short to wear a bad outfit x quality over quantity.
Impossible to narrow! New Miu Miu red mules, my vintage jewelry collection from Mae’s, Le Specs sunnies from Lola, and my Cartier love ring from my 30th birthday – quite clearly, I’m an accessories girl.
White button-up, black pencil skirt, and a great pair of denim.
Well, Anna can sit with me! I think I’d ask Zac Posen to design… and give him full creative freedom. Would be silly to put limitations on a genius.
Criminal Minds – I’m addicted at the moment.
Nowness.com x European fashion magazines x on the street.
The well curated selection and customer service, hands down.
We offer personal styling, special event styling, and even packing! If you’re interested, be sure to check out the specifics on our website under the ‘Styling Menu’ tab.
Photos by Matthew Passiglia